Your wine list is either making you money or hiding a leak. Most operators don’t know which.
A wine program can look profitable on paper and still be losing you money on every table. Pour cost percentage hides it. Profit per glass doesn’t.
Two companies control most of what’s on Canadian wine shelves. We don’t work with either of them. We import wines directly from the family producers who make them, place them on your list, and if desired manage the program so you don’t have to hire for it.
The Carpa Vino portfolio is built for hospitality: exclusive wines that make financial sense, belong on your menu, and come with stories your competitors can’t copy. We work direct with producers, no distributor in between, so what’s on your list won’t be down the street too. That’s not a marketing line, just good business.
Good wine shouldn’t need layers of middlemen and overhead to justify the price. I source directly from producers, keeping costs lean so you get better wine at a fair price. That means less margin is stripped out along the way, and more of what actually matters ends up in the glass.
Carpa Vino was founded by Trina Plamondon, a licensed wine importer in BC and Alberta.
As featured on CBC News.