A wine program can look profitable on paper and still be losing money on every table. Pour cost percentage hides it. Profit per glass doesn’t.
As a seasoned executive with over 30 years of experience, Trina successfully directs the Canadian business for many distinguished wine producers.
Carpa Vino is a Western Canadian wine importing agency based in Vancouver, British Columbia, with offices also in Calgary and Edmonton, Alberta.
The Carpa Vino portfolio is built for hospitality: exclusive wines that make financial sense, belong on the menu, and come with stories competitors can’t copy.
Good wine shouldn’t need layers of middlemen and overhead to justify the price. I source directly from producers, keeping costs lean, hat means less margin is stripped out along the way, and more of what actually matters ends up in the glass. You get quality juice at a fair price.
Trina Plamondon is an independent wine agent and founder of Carpa Vino. Licensed wholesaler and importer for BC and Alberta.
As featured on CBC News.