The house pour is not a line item. It is a revenue decision that plays out hundreds of times a week. Most operators choose it once and forget it. The result is a wine that nobody on the floor can describe, guests order reluctantly, and the margin on is lower than it should be. Good House Wine fixes that in one engagement.

What it is
Good House Wine is a curated selection service. Trina Plamondon reviews your venue, your menu, your price point, and your guests, then selects a house pour that meets four non-negotiable criteria:
Worth a second glass. Correctly priced for both guest and operator. Broadly appealing enough that any server can sell it. Better than the guest expects.
The wine is sourced directly through Carpa Vino’s licensed import relationships in BC and Alberta. You are not choosing from a distributor’s catalogue. You are accessing wines selected personally from estates Trina has visited and works with directly.

What you receive
A recommended house pour with the rationale for the selection. A one-sentence selling script for floor staff. Supply continuity so the wine stays available, consistent, and correctly priced over time. A suggested list price with margin calculation.

What it leads to
Good House Wine is the first stage of the Wine Program Blueprint. Operators who want to go further — pricing strategy across the full list, staff training, supply architecture, margin management — that conversation starts here. There is no obligation to proceed. Most operators who complete a Good House Wine engagement find the next step obvious.
Carpa Vino is wine chosen by Trina Plamondon, B.Ed., PMP, DipWSET, she has spent years studying wine, tasting widely, and selecting wines from small estates, family producers, and makers who still care how wine is made.

Good House Wine brings that same
standard to the house pour.

Good wine, consistently. That is the promise.
Ready to fix your house pour?

Book a conversation Learn about the Wine Program Blueprint